/* ============================================================
iWanna Gummies — Homepage v2
Brand tokens · components · sections · responsive
============================================================ */
/* ---------- DESIGN TOKENS ---------- */
:root{
/* Brand */
--teal: #108474;
--teal-700: #0c6f62;
--teal-800: #0a5a50;
--teal-04: rgba(16,132,116,.04);
--teal-08: rgba(16,132,116,.08);
--teal-12: rgba(16,132,116,.12);
--teal-18: rgba(16,132,116,.18);
--teal-30: rgba(16,132,116,.30);
/* Neutrals (warm) */
--cream: #FBF6EE;
--cream-deep: #F5EDDF;
--sand: #EDE3D2;
--sand-deep: #E2D4BC;
--ink: #1F2926;
--ink-2: #475550;
--ink-3: #75807B;
--line: rgba(31,41,38,.10);
--line-strong: rgba(31,41,38,.18);
/* Accents (limited) */
--coral: #E8836A;
--coral-soft: #F5C9BC;
--butter: #F4D58D;
/* Status */
--white: #FFFFFF;
--black: #000000;
/* Type */
--f-serif: "Assistant", system-ui, sans-serif;
--f-sans: "Assistant", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
/* Spacing scale */
--s-1: 4px; --s-2: 8px; --s-3: 12px; --s-4: 16px;
--s-5: 20px; --s-6: 24px; --s-7: 32px; --s-8: 40px;
--s-9: 56px; --s-10: 72px; --s-11: 96px; --s-12: 128px;
/* Radius */
--r-sm: 8px;
--r-md: 14px;
--r-lg: 22px;
--r-xl: 32px;
--r-pill: 999px;
/* Container */
--max-w: 1320px;
--gutter: clamp(20px, 4vw, 48px);
/* Motion */
--ease: cubic-bezier(.22,.61,.36,1);
--ease-out: cubic-bezier(.16,1,.3,1);
/* Shadow */
--shadow-1: 0 1px 2px rgba(31,41,38,.04), 0 2px 8px rgba(31,41,38,.04);
--shadow-2: 0 6px 24px rgba(31,41,38,.08);
--shadow-3: 0 20px 60px rgba(31,41,38,.12);
}
/* ---------- RESET ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%; scroll-behavior:smooth}
body{
margin:0;
font-family:var(--f-sans);
font-size:17px;
line-height:1.55;
color:var(--ink);
background:var(--white);
-webkit-font-smoothing:antialiased;
-moz-osx-font-smoothing:grayscale;
text-rendering:optimizeLegibility;
}
img,svg{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer;padding:0}
ul,ol{margin:0;padding:0;list-style:none}
p{margin:0}
h1,h2,h3,h4,h5,h6{margin:0;font-family:var(--f-serif);font-weight:500;letter-spacing:-.01em;line-height:1.08;color:var(--ink)}
.italic{font-style:italic;font-feature-settings:"ss01" on;letter-spacing:-.02em}
em{font-style:italic}
/* ---------- TYPE SCALE ---------- */
.eyebrow{
font-family:var(--f-sans);
font-weight:600;
text-transform:uppercase;
letter-spacing:.16em;
font-size:11.5px;
color:var(--teal);
}
.eyebrow--ink{color:var(--ink-2)}
.h-display{font-size:clamp(56px,8.4vw,128px); line-height:.95; letter-spacing:-.035em; font-weight:400}
.h-1{font-size:clamp(36px,4.6vw,68px); line-height:1.02; letter-spacing:-.025em}
.h-2{font-size:clamp(30px,3.4vw,52px); line-height:1.05; letter-spacing:-.02em}
.h-3{font-size:clamp(24px,2.4vw,36px); line-height:1.12; letter-spacing:-.015em}
.h-4{font-size:22px; line-height:1.25}
.lede{font-size:clamp(17px,1.4vw,20px); line-height:1.5; color:var(--ink-2); max-width:60ch}
.kicker{font-size:14px;color:var(--ink-3)}
/* ---------- LAYOUT ---------- */
.container{max-width:var(--max-w); margin-inline:auto; padding-inline:var(--gutter)}
.container--narrow{max-width:1080px}
section{position:relative}
/* ---------- BUTTONS / PILLS ---------- */
.btn{
display:inline-flex;align-items:center;justify-content:center;gap:10px;
padding:14px 24px;
border-radius:var(--r-pill);
font-weight:700;
font-size:14px;
letter-spacing:.04em;
text-transform:uppercase;
transition: transform .25s var(--ease), background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
white-space:nowrap;
}
.btn:hover{transform:translateY(-1px)}
.btn--primary{background:var(--ink); color:var(--cream)}
.btn--primary:hover{background:var(--teal)}
.btn--teal{background:var(--teal); color:var(--white)}
.btn--teal:hover{background:var(--teal-700)}
.btn--ghost{background:transparent; border:1.5px solid var(--ink); color:var(--ink)}
.btn--ghost:hover{background:var(--ink); color:var(--cream)}
.btn--cream-ghost{background:transparent; border:1.5px solid var(--ink); color:var(--ink)}
.btn--lg{padding:18px 32px; font-size:15px}
.btn--sm{padding:10px 18px; font-size:12.5px}
.pill{
display:inline-flex;align-items:center;gap:8px;
padding:8px 16px;border-radius:var(--r-pill);
font-size:12.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;
background:var(--white);border:1px solid var(--line-strong);color:var(--ink);
transition:all .2s var(--ease);
}
.pill[aria-pressed="true"], .pill.is-active{background:var(--teal); color:var(--white); border-color:var(--teal)}
.pill:hover{border-color:var(--ink)}
/* ---------- TOP BARS ---------- */
.trust-bar{
background:var(--cream);
color:var(--ink-2);
font-size:12.5px;
letter-spacing:.02em;
border-bottom:1px solid var(--line);
}
.trust-bar__inner{display:flex;justify-content:center;align-items:center;gap:8px;padding:9px var(--gutter)}
.star{width:14px;height:14px;color:var(--teal)}
.announce-bar{
background:var(--teal);
color:var(--white);
font-size:13px;
font-weight:600;
letter-spacing:.08em;
text-transform:uppercase;
}
.announce-bar__inner{
display:flex;justify-content:center;align-items:center;gap:24px;
padding:11px var(--gutter); position:relative;
}
.announce-marquee{
overflow:hidden; padding:11px 0;
-webkit-mask-image:linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
mask-image:linear-gradient(90deg, transparent 0, #000 8%, #000 92%, transparent 100%);
}
.announce-marquee__track{
display:flex; align-items:center; gap:64px;
width:max-content;
animation:announce-scroll 40s linear infinite;
will-change:transform;
}
.announce-item{display:inline-flex;align-items:center;white-space:nowrap}
.announce-item + .announce-item{}
@keyframes announce-scroll{
from{transform:translateX(0)}
to{transform:translateX(-50%)}
}
.announce-marquee:hover .announce-marquee__track{animation-play-state:paused}
@media (prefers-reduced-motion: reduce){
.announce-marquee__track{animation:none; justify-content:center}
}
/* ---------- HEADER ---------- */
.site-header{
position:sticky;top:0;z-index:50;
background:var(--white);
border-bottom:1px solid var(--line);
}
.site-header__inner{
display:grid;
grid-template-columns:1fr auto 1fr;
align-items:center;
gap:24px;
padding:18px var(--gutter);
}
.brand{display:flex;align-items:center;gap:14px;justify-self:start}
.brand__logo{height:38px;width:auto}
.brand__tag{
font-size:11px; letter-spacing:.14em; text-transform:uppercase;
color:var(--ink-3); border-left:1px solid var(--line-strong); padding-left:14px;
display:none;
}
@media (min-width:980px){.brand__tag{display:block}}
.nav{display:none;justify-self:center}
@media (min-width:980px){
.nav{display:flex;gap:36px}
}
.nav__link{
font-size:13.5px; font-weight:600; letter-spacing:.06em; text-transform:uppercase;
color:var(--ink); padding:8px 0; position:relative;
}
.nav__link::after{
content:""; position:absolute; left:0; right:0; bottom:0;
height:2px; background:var(--teal); transform:scaleX(0);
transform-origin:left center; transition:transform .35s var(--ease-out);
}
.nav__link:hover::after{transform:scaleX(1)}
.nav__link--special{
background:var(--coral); color:var(--white);
padding:8px 14px; border-radius:var(--r-pill);
font-weight:700;
}
.nav__link--special::after{display:none}
.nav-actions{display:flex;align-items:center;gap:6px;justify-self:end}
.icon-btn{
position:relative;
width:40px;height:40px;display:grid;place-items:center;
border-radius:50%;color:var(--ink); transition:background .2s, color .2s;
background:transparent; border:0; cursor:pointer;
}
.icon-btn:hover{background:var(--teal-08); color:var(--teal)}
.icon-btn svg{width:20px;height:20px}
.cart-count{
position:absolute; top:-2px; right:-2px;
min-width:16px; height:16px;
display:inline-flex; align-items:center; justify-content:center;
background:var(--teal); color:var(--white);
font-size:10px; font-weight:700; line-height:1;
border-radius:999px; padding:0 4px;
border:1.5px solid var(--white);
box-sizing:border-box;
pointer-events:none;
}
.menu-btn{display:flex}
@media (min-width:980px){.menu-btn{display:none}}
/* Mobile menu */
.mobile-menu{
position:fixed;inset:0; background:var(--cream);
z-index:60; padding:24px var(--gutter);
transform:translateY(-100%);
transition:transform .45s var(--ease-out);
overflow-y:auto;
}
.mobile-menu[aria-hidden="false"]{transform:translateY(0)}
.mobile-menu__head{display:flex;justify-content:space-between;align-items:center; padding-bottom:24px; border-bottom:1px solid var(--line)}
.mobile-menu__list{margin-top:24px; display:grid; gap:4px}
.mobile-menu__link{
display:flex;justify-content:space-between;align-items:center;
padding:18px 4px; font-family:var(--f-serif); font-size:28px;
border-bottom:1px solid var(--line);
}
/* ============================================================
HERO
============================================================ */
.hero{
background:var(--cream);
padding:48px 0 64px;
overflow:hidden;
}
.hero__grid{
display:grid; gap:40px;
grid-template-columns:1fr;
align-items:center;
}
@media (min-width:980px){
.hero{padding:80px 0 96px}
.hero__grid{grid-template-columns: 1fr 1.05fr; gap:64px}
}
.hero__copy{position:relative; z-index:2}
.hero__eyebrow{display:inline-flex;align-items:center;gap:10px; background:var(--white); border:1px solid var(--line); padding:8px 14px; border-radius:var(--r-pill);}
.hero__eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--coral)}
.hero__title{
margin-top:24px;
font-size:clamp(48px,7vw,108px);
line-height:.95;
letter-spacing:-.04em;
font-weight:400;
}
.hero__title .italic{color:var(--teal); font-feature-settings:"ss01" on}
.hero__sub{margin-top:24px; font-size:clamp(17px,1.5vw,21px); line-height:1.45; color:var(--ink-2); max-width:48ch}
.hero__cta-row{margin-top:36px; display:flex; flex-wrap:wrap; gap:14px; align-items:center}
.hero__link{display:inline-flex;align-items:center;gap:8px; padding:14px 4px; font-weight:700; font-size:14px; letter-spacing:.04em; text-transform:uppercase; border-bottom:1.5px solid var(--ink)}
.hero__trust{margin-top:36px; display:flex; flex-wrap:wrap; gap:24px 32px; align-items:center; color:var(--ink-2); font-size:13px}
.hero__trust .stars{display:inline-flex; gap:2px}
/* Hero mosaic */
.hero__mosaic{
display:grid;
grid-template-columns:1.2fr 1fr;
grid-template-rows: minmax(150px,23vw) minmax(150px,23vw);
gap:16px;
position:relative;
}
@media (min-width:980px){
.hero__mosaic{
grid-template-rows: minmax(180px,21vw) minmax(180px,21vw);
gap:20px;
}
}
.tile{position:relative; overflow:hidden; border-radius:var(--r-lg); background:var(--sand)}
.tile img{width:100%;height:100%;object-fit:cover; object-position:center top}
.tile--tall{grid-row:span 2}
.tile--badge{
background:var(--teal); color:var(--white); padding:20px 22px; display:flex; flex-direction:column; justify-content:space-between; gap:12px;
}
.tile--badge .label{font-size:12px; letter-spacing:.16em; text-transform:uppercase; opacity:.85}
.tile--badge .word{font-family:var(--f-serif); font-size:clamp(28px,3.4vw,52px); line-height:.95; letter-spacing:-.02em}
.tile--swatch{background:radial-gradient(120% 80% at 30% 20%, var(--cream-deep) 0%, var(--sand) 60%, var(--sand-deep) 100%)}
.tile--product{background:var(--cream-deep); display:grid; place-items:center}
.tile--product img{max-width:75%; max-height:80%; object-fit:contain}
/* ============================================================
PORTAL CIRCLES (Sleep / Focus / Calm / Energy)
============================================================ */
.portals{padding:72px 0 24px; background:var(--white)}
.portals__head{text-align:center; margin-bottom:48px}
.portals__title{font-size:clamp(28px,3vw,44px); font-weight:400}
.portals__grid{
display:grid; gap:24px;
grid-template-columns:repeat(2,1fr);
}
@media (min-width:720px){.portals__grid{grid-template-columns:repeat(4,1fr); gap:32px}}
.portal{
text-align:center; display:flex; flex-direction:column; align-items:center; gap:16px;
transition:transform .35s var(--ease-out);
}
.portal:hover{transform:translateY(-4px)}
.portal__ring{
width:clamp(140px,18vw,200px); aspect-ratio:1; border-radius:50%;
background:var(--cream); border:1.5px solid var(--teal-30);
display:grid; place-items:center; position:relative; overflow:hidden;
transition: border-color .35s var(--ease), background .35s var(--ease);
}
.portal:hover .portal__ring{border-color:var(--teal); background:var(--teal-08)}
.portal__ring img{max-width:72%; max-height:80%; object-fit:contain}
.portal__label{font-family:var(--f-serif); font-size:22px; letter-spacing:-.01em}
.portal__label em{color:var(--teal)}
.portal__hint{font-size:12.5px; color:var(--ink-3); letter-spacing:.04em; text-transform:uppercase; font-weight:600}
/* ============================================================
PRODUCT GRID
============================================================ */
.shop{padding:96px 0; background:var(--white)}
.shop__head{text-align:center; max-width:780px; margin:0 auto 40px}
.shop__title{font-size:clamp(34px,4vw,60px); font-weight:400}
.shop__sub{margin-top:18px; font-size:16px; color:var(--ink-2)}
.shop__controls{display:flex; flex-direction:column; align-items:center; gap:20px; margin-bottom:40px}
.shop__filters{
display:flex; gap:10px; overflow-x:auto; padding-bottom:6px;
scrollbar-width:none; -ms-overflow-style:none;
width:100%; justify-content:flex-start;
}
@media (min-width:720px){.shop__filters{justify-content:center; overflow:visible}}
.shop__filters::-webkit-scrollbar{display:none}
.subscribe-toggle{
display:inline-flex; align-items:center; gap:10px;
background:var(--cream); padding:8px 16px 8px 8px; border-radius:var(--r-pill); border:1px solid var(--line);
font-size:13px; font-weight:600;
}
.subscribe-toggle__switch{
width:38px;height:22px;border-radius:var(--r-pill);background:var(--ink); position:relative; transition:background .25s;
}
.subscribe-toggle__switch::after{
content:""; position:absolute; top:3px; left:3px; width:16px; height:16px;
border-radius:50%; background:var(--white); transition:left .25s var(--ease);
}
.subscribe-toggle.is-on .subscribe-toggle__switch{background:var(--teal)}
.subscribe-toggle.is-on .subscribe-toggle__switch::after{left:19px}
.subscribe-toggle__save{color:var(--teal); font-weight:700}
.product-row{
display:grid; gap:20px;
grid-template-columns:repeat(1,1fr);
}
@media (min-width:560px){.product-row{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1024px){.product-row{grid-template-columns:repeat(4,1fr); gap:28px}}
.card{
background:var(--cream); border-radius:var(--r-lg);
padding:24px; position:relative; overflow:hidden;
display:flex; flex-direction:column;
transition: transform .35s var(--ease-out), box-shadow .35s var(--ease-out);
}
.card:hover{transform:translateY(-6px); box-shadow:var(--shadow-2)}
.card__badge{
position:absolute; top:18px; left:18px; z-index:4;
background:var(--coral); color:var(--white);
font-size:11px; font-weight:700; letter-spacing:.1em; text-transform:uppercase;
padding:5px 10px; border-radius:var(--r-pill);
box-shadow:0 2px 6px rgba(31,41,38,.12);
}
.card__badge--save{background:var(--teal)}
.card__media{
aspect-ratio:1; display:grid; place-items:center;
background:radial-gradient(120% 80% at 50% 35%, var(--white) 0%, var(--cream) 70%);
border-radius:var(--r-md); margin-bottom:20px;
position:relative;
}
.card__media img{max-width:80%; max-height:80%; object-fit:contain; filter:drop-shadow(0 18px 28px rgba(31,41,38,.15))}
/* Ingredient infographic variant — full-bleed, no gradient bg, no drop-shadow */
.card__media--info{background:transparent}
.card__media--info img{max-width:100%; max-height:100%; width:100%; height:100%; object-fit:cover; filter:none}
.card__rating{display:flex; align-items:center; gap:8px; font-size:12.5px; color:var(--ink-2); margin-bottom:8px}
.card__rating .stars{color:var(--teal); display:inline-flex; gap:1px}
.card__name{font-family:var(--f-serif); font-size:24px; letter-spacing:-.01em}
.card__name em{color:var(--teal)}
.card__benefit{margin-top:6px; font-size:14px; color:var(--ink-2)}
.card__foot{margin-top:auto; padding-top:18px; display:flex; justify-content:space-between; align-items:center; gap:12px}
.card__price .was{color:var(--ink-3); text-decoration:line-through; font-size:14px; margin-right:8px}
.card__price .now{font-weight:700; font-size:18px}
.card__add{
background:var(--ink); color:var(--cream);
padding:11px 18px; border-radius:var(--r-pill);
font-size:12px; font-weight:700; letter-spacing:.08em; text-transform:uppercase;
transition: background .25s, transform .25s;
}
.card__add:hover{background:var(--teal); transform:translateY(-1px)}
/* ============================================================
PRESS STRIP
============================================================ */
.press{padding:48px 0; background:var(--cream); border-block:1px solid var(--line)}
.press__eyebrow{text-align:center; margin-bottom:24px}
.press__row{
display:flex; align-items:center; justify-content:space-around; flex-wrap:wrap;
gap:28px 64px;
}
.press__logo{
height:28px; width:auto; max-width:160px;
object-fit:contain;
opacity:.62; filter:grayscale(100%);
transition:opacity .25s ease, filter .25s ease;
}
.press__logo:hover{opacity:1; filter:grayscale(0)}
.press__logo--nyt{height:26px}
.press__logo--mh{height:18px}
.press__logo--dis{height:24px}
.press__logo--wh{height:18px}
.press__name{
font-family:var(--f-sans); font-size:18px; font-weight:700;
letter-spacing:.02em; color:var(--ink-2); opacity:.78; transition:opacity .3s;
}
.press__name:hover{opacity:1}
/* ============================================================
ROUTING — "What do you need today?"
============================================================ */
.routing{padding:96px 0; background:linear-gradient(180deg, var(--teal-08), var(--teal-04))}
.routing__head{text-align:center; margin-bottom:48px; max-width:760px; margin-inline:auto}
.routing__title{font-size:clamp(34px,4.2vw,60px); font-weight:400}
.routing__title em{color:var(--teal)}
.routing__sub{margin-top:16px; color:var(--ink-2)}
.routing__grid{
display:grid; gap:14px;
grid-template-columns:1fr;
}
@media (min-width:760px){.routing__grid{grid-template-columns:repeat(2,1fr); gap:18px}}
@media (min-width:1080px){.routing__grid{grid-template-columns:repeat(3,1fr)}}
.route{
display:flex; align-items:center; gap:18px;
background:var(--white); padding:22px 26px; border-radius:var(--r-lg);
border:1px solid var(--line);
transition: transform .35s var(--ease-out), border-color .25s, background .25s;
}
.route:hover{transform:translateX(4px); border-color:var(--teal); background:var(--cream)}
.route__icon{
width:48px;height:48px; flex-shrink:0; border-radius:50%;
background:var(--teal-08); color:var(--teal); display:grid; place-items:center;
}
.route__icon svg{width:24px;height:24px;stroke-width:1.5}
.route__text{flex:1; min-width:0}
.route__name{font-family:var(--f-serif); font-size:22px; line-height:1.1; letter-spacing:-.01em}
.route__hint{font-size:13.5px; color:var(--ink-3); margin-top:2px}
.route__arrow{color:var(--ink-2); transition:transform .3s var(--ease)}
.route:hover .route__arrow{transform:translateX(6px); color:var(--teal)}
/* ============================================================
COMMUNITY / FOUNDER
============================================================ */
.community{padding:96px 0; background:var(--white)}
.community__inner{display:grid; gap:40px; grid-template-columns:1fr}
@media (min-width:980px){.community__inner{grid-template-columns: 1fr 1.4fr; gap:64px; align-items:center}}
.community__copy .h-1{font-size:clamp(40px,5vw,72px); font-weight:400}
.community__copy .h-1 em{color:var(--teal)}
.community__quote{
margin-top:28px; padding:24px 28px;
border-left:2px solid var(--teal);
font-family:var(--f-serif); font-style:italic; font-size:21px; line-height:1.45; color:var(--ink);
background:var(--cream);
border-radius:0 var(--r-md) var(--r-md) 0;
}
.community__quote cite{display:block; margin-top:14px; font-style:normal; font-family:var(--f-sans); font-size:13px; font-weight:600; letter-spacing:.06em; text-transform:uppercase; color:var(--ink-2)}
.community__strip{
display:grid; gap:14px;
grid-template-columns: repeat(2, 1fr);
}
@media (min-width:760px){.community__strip{grid-template-columns: repeat(4, 1fr)}}
.community__card{
aspect-ratio: 3/4; border-radius:var(--r-lg);
background-size:cover; background-position:center;
position:relative; overflow:hidden;
}
.community__card::after{
content:""; position:absolute; inset:auto 0 0 0; height:55%;
background:linear-gradient(180deg, transparent, rgba(0,0,0,.45));
}
.community__card span{
position:absolute; left:14px; bottom:14px; z-index:1;
color:var(--white); font-size:12px; font-weight:600; letter-spacing:.04em;
}
/* ============================================================
BUNDLE SPOTLIGHT
============================================================ */
.spotlight{
padding:96px 0;
background:
radial-gradient(80% 60% at 80% 30%, var(--teal-12), transparent 60%),
var(--cream);
}
.spotlight__grid{display:grid; gap:48px; align-items:center}
@media (min-width:980px){.spotlight__grid{grid-template-columns: 1.1fr 1fr; gap:80px}}
.spotlight__tag{display:inline-block; background:var(--coral); color:var(--white); padding:6px 14px; border-radius:var(--r-pill); font-size:11px; font-weight:700; letter-spacing:.16em; text-transform:uppercase}
.spotlight__title{margin-top:18px; font-size:clamp(48px,6.2vw,96px); line-height:.94; font-weight:400; letter-spacing:-.035em}
.spotlight__title em{color:var(--teal)}
.spotlight__copy{margin-top:24px; max-width:50ch; font-size:17px; color:var(--ink-2)}
.spotlight__list{margin-top:28px; display:grid; gap:10px}
.spotlight__list li{display:flex; align-items:flex-start; gap:12px; font-size:15px; color:var(--ink)}
.spotlight__list svg{flex-shrink:0; margin-top:3px; color:var(--teal); width:20px; height:20px}
.spotlight__cta{margin-top:36px; display:flex; gap:14px; flex-wrap:wrap; align-items:center}
.spotlight__visual{
position:relative; aspect-ratio:1;
display:grid; place-items:center;
background: radial-gradient(60% 60% at 50% 45%, var(--white), var(--teal-08) 60%, transparent 80%);
border-radius:50%;
}
.spotlight__visual img{max-width:78%; max-height:88%; filter:drop-shadow(0 30px 60px rgba(31,41,38,.18))}
/* Lifestyle photo variant — rectangular framed shot instead of circular halo */
.spotlight__visual--lifestyle{
aspect-ratio: 4 / 5;
background:transparent; border-radius:var(--r-lg);
overflow:hidden; max-width:520px; margin:0 auto;
box-shadow:0 32px 60px -20px rgba(16,132,116,.35), 0 12px 24px rgba(31,41,38,.12);
display:block;
}
.spotlight__visual--lifestyle::after{
content:""; position:absolute; inset:auto -8% -6% auto;
width:55%; aspect-ratio:1;
background:radial-gradient(50% 50% at 50% 50%, var(--teal-18) 0%, transparent 70%);
z-index:-1;
border-radius:50%;
}
.spotlight__visual--lifestyle img{
width:100%; height:100%; max-width:none; max-height:none;
object-fit:cover; object-position:center;
filter:none;
display:block;
}
.spotlight__price{
position:absolute; bottom:6%; left:50%; transform:translateX(-50%);
background:var(--white); border-radius:var(--r-pill); padding:10px 22px;
box-shadow:var(--shadow-2); display:flex; align-items:baseline; gap:10px;
font-size:14px;
}
.spotlight__price .now{font-family:var(--f-serif); font-size:22px; color:var(--ink)}
.spotlight__price .was{text-decoration:line-through; color:var(--ink-3)}
/* ============================================================
HOW IT WORKS
============================================================ */
.steps{padding:96px 0; background:var(--white)}
.steps__head{text-align:center; max-width:760px; margin:0 auto 56px}
.steps__title{font-size:clamp(34px,4vw,56px); font-weight:400}
.steps__title em{color:var(--teal)}
.steps__grid{display:grid; gap:32px; grid-template-columns:1fr; counter-reset:step}
@media (min-width:760px){.steps__grid{grid-template-columns:repeat(3,1fr); gap:40px}}
.step{padding:32px 28px; background:var(--cream); border-radius:var(--r-lg); position:relative}
.step::before{
counter-increment:step; content:counter(step,decimal-leading-zero);
font-family:var(--f-serif); font-size:14px; color:var(--teal); font-weight:600;
letter-spacing:.06em;
}
.step__title{font-family:var(--f-serif); font-size:26px; margin-top:8px; letter-spacing:-.01em}
.step__body{margin-top:12px; color:var(--ink-2); font-size:15.5px; line-height:1.55}
/* ============================================================
REVIEWS
============================================================ */
.reviews{padding:96px 0; background:var(--teal-08)}
.reviews__head{text-align:center; max-width:780px; margin:0 auto 48px}
.reviews__title{font-size:clamp(34px,4vw,60px); font-weight:400}
.reviews__title em{color:var(--teal)}
.reviews__sub{margin-top:16px; color:var(--ink-2)}
.review-grid{display:grid; gap:20px; grid-template-columns:1fr}
@media (min-width:640px){.review-grid{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1080px){.review-grid{grid-template-columns:repeat(4,1fr); gap:24px}}
.review{
background:var(--white); border-radius:var(--r-lg); overflow:hidden;
display:flex; flex-direction:column;
border:1px solid var(--line);
transition:transform .35s var(--ease-out), box-shadow .35s;
}
.review:hover{transform:translateY(-6px); box-shadow:var(--shadow-2)}
.review__photo{aspect-ratio:3/4; overflow:hidden; background:var(--cream-deep)}
.review__photo img{width:100%; height:100%; object-fit:cover; object-position:center top; display:block; transition:transform .6s var(--ease-out)}
.review:hover .review__photo img{transform:scale(1.03)}
.review__body-wrap{padding:22px 22px 24px; display:flex; flex-direction:column; gap:10px; flex:1}
.review__meta{display:flex; align-items:baseline; gap:10px; flex-wrap:wrap}
.review__name{font-size:17px; font-weight:700; color:var(--ink); letter-spacing:-.005em}
.review__date{font-size:12.5px; color:var(--ink-3); letter-spacing:.02em}
.review__stars{color:var(--teal); display:inline-flex; gap:2px; font-size:14px; letter-spacing:1px}
.review__body{color:var(--ink-2); font-size:14.5px; line-height:1.55; margin:0}
.review .verify{
align-self:flex-start; margin-top:auto;
background:var(--teal-12); color:var(--teal); padding:4px 10px; border-radius:var(--r-pill);
font-size:10.5px; font-weight:700; letter-spacing:.08em; text-transform:uppercase;
}
/* ============================================================
STANDARDS
============================================================ */
/* ============================================================
CAUSE — "Every gummy gives back"
============================================================ */
.cause{padding:104px 0; background:var(--cream); position:relative; overflow:hidden}
.cause::before{
content:""; position:absolute; inset:0;
background:radial-gradient(60% 70% at 85% 50%, var(--teal-08) 0%, transparent 60%);
pointer-events:none;
}
.cause__inner{
display:grid; gap:48px; align-items:center;
grid-template-columns:1fr;
position:relative;
}
@media (min-width:920px){
.cause__inner{grid-template-columns:1.05fr .95fr; gap:72px}
}
.cause__copy{max-width:540px}
.cause__title{
font-size:clamp(36px,4.4vw,64px); font-weight:800;
letter-spacing:-.025em; line-height:1; margin:14px 0 22px;
}
.cause__title em{font-style:normal; color:var(--teal); font-weight:800}
.cause__body{color:var(--ink-2); font-size:16px; line-height:1.6; margin:0 0 14px}
.cause__body--accent{color:var(--ink)}
.cause__pills{display:flex; flex-wrap:wrap; gap:8px; margin-top:24px}
.cause__pill{
background:var(--white); border:1px solid var(--line);
color:var(--ink); font-size:13px; font-weight:600;
padding:8px 14px; border-radius:var(--r-pill);
letter-spacing:.01em;
}
.cause__visual{
position:relative; display:flex; justify-content:center; align-items:center;
aspect-ratio: 1 / 1.05; max-width:520px; margin:0 auto;
}
.cause__visual::before{
content:""; position:absolute; inset:8% 6%;
background:radial-gradient(50% 50% at 50% 50%, var(--teal-18) 0%, transparent 65%);
border-radius:50%;
z-index:0;
}
.cause__visual img{
position:relative; z-index:1;
max-width:100%; max-height:100%; height:auto;
object-fit:contain;
filter:drop-shadow(0 24px 40px rgba(16,132,116,.18));
}
.standards{padding:96px 0; background:var(--white)}
.standards__head{text-align:center; max-width:780px; margin:0 auto 56px}
.standards__title{font-size:clamp(34px,4vw,56px); font-weight:400}
.standards__title em{color:var(--teal)}
.standards__sub{margin-top:16px; color:var(--ink-2)}
.standards__grid{display:grid; gap:32px; grid-template-columns:repeat(2,1fr)}
@media (min-width:760px){.standards__grid{grid-template-columns:repeat(5,1fr); gap:24px}}
.standard{display:flex; flex-direction:column; align-items:center; text-align:center; gap:16px}
.standard__icon{
width:84px;height:84px; border-radius:50%;
background:var(--cream); border:1.5px solid var(--teal-30);
display:grid;place-items:center; color:var(--teal);
}
.standard__icon svg{width:34px;height:34px;stroke-width:1.4}
.standard__name{font-family:var(--f-serif); font-size:18px; letter-spacing:-.01em}
.standard__desc{font-size:13px; color:var(--ink-2); font-style:italic; max-width:18ch}
/* ============================================================
NEWSLETTER
============================================================ */
/* ============================================================
JOURNAL — blog feed
============================================================ */
.journal{padding:104px 0; background:var(--white)}
.journal__head{
display:flex; align-items:end; justify-content:space-between; gap:24px;
margin-bottom:48px; flex-wrap:wrap;
}
.journal__title{
font-size:clamp(34px,4vw,56px); font-weight:800;
letter-spacing:-.025em; line-height:1; margin-top:12px;
}
.journal__title em{font-style:normal; color:var(--teal); font-weight:800}
.journal__all{
font-size:14px; font-weight:700; color:var(--ink); letter-spacing:-.005em;
border-bottom:1px solid var(--ink); padding-bottom:3px;
transition:color .2s, border-color .2s;
}
.journal__all:hover{color:var(--teal); border-bottom-color:var(--teal)}
.journal__grid{
display:grid; gap:32px; grid-template-columns:1fr;
}
@media (min-width:720px){.journal__grid{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1080px){.journal__grid{grid-template-columns:repeat(3,1fr); gap:36px}}
.article-card{
display:flex; flex-direction:column; gap:0;
background:var(--white); border-radius:var(--r-lg); overflow:hidden;
border:1px solid var(--line);
transition:transform .35s var(--ease-out), box-shadow .35s, border-color .3s;
}
.article-card:hover{transform:translateY(-6px); box-shadow:var(--shadow-2); border-color:transparent}
.article-card__media{
display:block; aspect-ratio:16/10; overflow:hidden;
background:var(--cream-deep);
}
.article-card__media img{
width:100%; height:100%; object-fit:cover; display:block;
transition:transform .6s var(--ease-out);
}
.article-card:hover .article-card__media img{transform:scale(1.04)}
.article-card__body{padding:24px 24px 26px; display:flex; flex-direction:column; gap:12px; flex:1}
.article-card__meta{
display:flex; align-items:center; gap:10px;
font-size:12px; font-weight:700; letter-spacing:.1em; text-transform:uppercase;
}
.article-card__topic{color:var(--teal)}
.article-card__date{color:var(--ink-3)}
.article-card__date::before{content:"·"; margin-right:10px; color:var(--ink-3)}
.article-card__title{
font-size:21px; font-weight:700; letter-spacing:-.01em; line-height:1.2; margin:0;
}
.article-card__title a{color:var(--ink); transition:color .2s}
.article-card:hover .article-card__title a{color:var(--teal)}
.article-card__excerpt{color:var(--ink-2); font-size:14.5px; line-height:1.55; margin:0}
.article-card__link{
margin-top:auto; padding-top:6px;
font-size:13.5px; font-weight:700; color:var(--teal);
letter-spacing:-.005em;
}
.article-card__link:hover{color:var(--teal-700,#0b6a5c)}
.newsletter{padding:96px 0; background:var(--cream)}
.newsletter__card{
background:var(--white); border-radius:var(--r-xl);
padding:clamp(40px,6vw,80px);
display:grid; gap:32px; align-items:center;
grid-template-columns:1fr;
box-shadow:var(--shadow-1);
}
@media (min-width:880px){.newsletter__card{grid-template-columns: 1.1fr 1fr; gap:48px}}
.newsletter__title{font-size:clamp(32px,3.6vw,52px); font-weight:400; line-height:1.05}
.newsletter__title em{color:var(--teal)}
.newsletter__sub{margin-top:16px; color:var(--ink-2)}
.newsletter__form{display:flex; flex-wrap:wrap; gap:10px; margin-top:24px}
.newsletter__input{
flex:1 1 240px; padding:16px 20px; font:inherit; color:var(--ink);
border:1.5px solid var(--line-strong); border-radius:var(--r-pill);
background:var(--cream); outline:none; transition:border-color .25s;
}
.newsletter__input:focus{border-color:var(--teal); background:var(--white)}
.newsletter__visual{
display:grid; place-items:center; aspect-ratio:1;
background:radial-gradient(60% 60% at 50% 50%, var(--teal-08), transparent 70%);
border-radius:50%;
}
.newsletter__visual img{max-width:80%; max-height:80%; filter:drop-shadow(0 24px 40px rgba(31,41,38,.18))}
/* Lifestyle photo variant — framed rectangular shot */
.newsletter__visual--lifestyle{
aspect-ratio: 1 / 1;
background:transparent; border-radius:var(--r-lg);
overflow:hidden; max-width:360px; margin:0 auto;
box-shadow:0 32px 60px -20px rgba(16,132,116,.35), 0 12px 24px rgba(31,41,38,.12);
position:relative;
}
.newsletter__visual--lifestyle img{
width:100%; height:100%; max-width:none; max-height:none;
object-fit:cover; object-position:center;
filter:none; display:block;
}
/* ============================================================
FOOTER
============================================================ */
.footer{background:var(--cream-deep); color:var(--ink); padding:80px 0 32px}
.footer__top{
display:grid; gap:40px;
grid-template-columns:1fr;
}
@media (min-width:760px){.footer__top{grid-template-columns: 1.4fr repeat(3, 1fr)}}
.footer__brand .brand__logo{height:42px}
.footer__tag{margin-top:18px; color:var(--ink-2); font-size:15px; max-width:42ch}
.footer__col h4{
font-family:var(--f-sans); font-size:12px; font-weight:700;
letter-spacing:.16em; text-transform:uppercase; color:var(--ink); margin-bottom:18px;
}
.footer__col ul{display:grid; gap:11px}
.footer__col a{color:var(--ink-2); font-size:14.5px; transition:color .2s}
.footer__col a:hover{color:var(--teal)}
.footer__bottom{
margin-top:64px; padding-top:32px; border-top:1px solid var(--line);
display:flex; flex-wrap:wrap; justify-content:space-between; gap:16px;
font-size:13px; color:var(--ink-3);
}
.footer__social{display:flex; gap:10px}
.footer__social a{
width:38px;height:38px;border-radius:50%; display:grid;place-items:center;
background:var(--white); border:1px solid var(--line-strong); color:var(--ink);
transition:background .25s, color .25s;
}
.footer__social a:hover{background:var(--teal); color:var(--white); border-color:var(--teal)}
.footer__social svg{width:18px;height:18px}
/* ============================================================
UTIL
============================================================ */
.sr-only{position:absolute;width:1px;height:1px;padding:0;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
/* Star icon util */
.stars svg{width:14px;height:14px;fill:currentColor;display:inline-block}
/* Animations */
@media (prefers-reduced-motion: reduce){
*,*::before,*::after{animation:none !important; transition:none !important}
html{scroll-behavior:auto}
}
.reveal{opacity:0; transform:translateY(20px); transition:opacity .8s var(--ease-out), transform .8s var(--ease-out)}
.reveal.is-in{opacity:1; transform:translateY(0)}
/* ============================================================
v1.1 — Brand product squares
============================================================ */
.portal__tile{
width:100%; aspect-ratio:1; border-radius:28px;
overflow:hidden; position:relative;
box-shadow: 0 6px 24px rgba(31,41,38,.08);
transition: transform .4s var(--ease-out), box-shadow .4s var(--ease-out);
}
.portal:hover .portal__tile{
transform: translateY(-6px) rotate(-1deg);
box-shadow: 0 18px 40px rgba(31,41,38,.14);
}
.portal__tile img{width:100%; height:100%; object-fit:cover; display:block}
.portal__ring{display:none !important}
/* Product card: hover swap to colour square */
.card__media{position:relative; overflow:hidden}
.card__media .swap{
position:absolute; inset:0; background-size:cover; background-position:center;
opacity:0; transition: opacity .5s var(--ease-out);
border-radius: inherit;
}
.card:hover .card__media .swap{opacity:1}
/* Hero mosaic — swap product tile for brand square */
.hero__mosaic .tile--product{padding:0}
.hero__mosaic .tile--product img{width:100%; height:100%; max-width:none; max-height:none; object-fit:cover}
/* ============================================================
v1.2 — STRICT BRAND TYPOGRAPHY (Assistant only)
No Fraunces. No italic flourishes. Hierarchy = size/weight/colour/casing.
============================================================ */
:root{
--f-serif: "Assistant", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
--f-sans: "Assistant", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
}
/* Headings — bold + tight tracking. Pure Assistant. */
h1,h2,h3,h4,h5,h6,
.hero__title, .portals__title, .shop__title, .routing__title,
.spotlight__title, .steps__title, .reviews__title, .standards__title,
.newsletter__title, .community__copy .h-1,
.card__name, .portal__label, .route__name, .step__title,
.review__title, .standard__name, .tile--badge .word,
.spotlight__price .now, .press__name, .mobile-menu__link,
.step::before {
font-family: "Assistant", system-ui, sans-serif !important;
font-style: normal !important;
}
/* Display weights — leaning on 800/700 to carry headline hierarchy w/o serif/italic */
.hero__title{
font-weight: 800;
letter-spacing: -.035em;
line-height: .96;
}
.hero__title .italic, .hero__title em { font-style: normal; color: var(--teal); font-weight: 800; }
.portals__title, .shop__title, .routing__title, .spotlight__title,
.steps__title, .reviews__title, .standards__title, .newsletter__title,
.community__copy .h-1{
font-weight: 800; letter-spacing: -.025em;
}
.card__name, .route__name, .portal__label, .step__title,
.review__title, .standard__name { font-weight: 700; letter-spacing: -.01em; }
/* Inline accents previously italic → now Assistant 800 + teal */
.italic, em {
font-style: normal !important;
font-weight: 800;
color: var(--teal);
letter-spacing: -.02em;
}
/* Community quote — pull from italic serif to clean editorial sans */
.community__quote{
font-family: "Assistant", system-ui, sans-serif !important;
font-style: normal !important;
font-weight: 500;
font-size: 19px;
line-height: 1.5;
letter-spacing: -.005em;
}
.community__quote cite{ font-weight: 600; }
/* Press logos — they were Fraunces; keep wordmark-style sans now */
.press__name{ font-weight: 700; letter-spacing: .04em; }
.press__name--ny{ font-style: normal; font-weight: 700; }
/* Standard descriptor — was italic, now sans medium */
.standard__desc, .standard__desc em{
font-style: normal !important;
font-weight: 500;
color: var(--ink-2);
}
/* Step numbering — keep small uppercase tracked */
.step::before{
font-weight: 700;
text-transform: uppercase;
letter-spacing: .14em;
}
/* Inline "everyday." badge word in hero — heavy display */
.tile--badge .word{
font-weight: 800;
letter-spacing: -.025em;
line-height: .95;
}
/* Mobile menu link — sans heavy */
.mobile-menu__link{
font-weight: 700;
letter-spacing: -.015em;
}
/* Body weight refinement */
body{ font-weight: 400; }
strong{ font-weight: 700; }
/* ============================================================
v1.3 — MOBILE-FIRST REFINEMENT PASS (29 Jun 2026)
Scope: <= 979px only. Zero changes to >=980px (desktop locked).
Goal: every section optimised for phone-class widths.
============================================================ */
/* ---- 0. Global mobile guards (anti-overflow + readable type) ---- */
@media (max-width: 979px){
html, body{ overflow-x:hidden; }
body{ font-size:16px; line-height:1.55; }
.container{ padding-inline:20px; }
/* tighter gutter on small phones */
}
@media (max-width: 420px){
.container{ padding-inline:16px; }
}
/* ---- 1. Trust bar + announce bar ---- */
@media (max-width: 979px){
.trust-bar{ font-size:11.5px; }
.trust-bar__inner{ padding:8px 16px; gap:6px; text-align:center; }
.announce-bar{ font-size:11.5px; letter-spacing:.06em; }
.announce-marquee{ padding:8px 0; }
.announce-marquee__track{ gap:42px; animation-duration:32s; }
}
/* ---- 2. Header / sticky nav ---- */
@media (max-width: 979px){
.site-header__inner{
grid-template-columns: auto 1fr auto;
gap:8px;
padding:12px 16px;
}
.brand{ gap:0; }
.brand__logo{ height:30px; }
.nav-actions{ gap:2px; }
.icon-btn{ width:38px; height:38px; }
.icon-btn svg{ width:19px; height:19px; }
/* keep search visible on phones; account hides on very small screens */
}
@media (max-width: 420px){
.site-header__inner{ padding:10px 14px; }
.brand__logo{ height:28px; }
.icon-btn{ width:36px; height:36px; }
.icon-btn svg{ width:18px; height:18px; }
/* hide account icon on very small phones to avoid crowding */
.nav-actions .icon-btn[aria-label="Account"]{ display:none; }
}
/* Mobile menu — larger tap targets, breathing room, safe-area aware */
@media (max-width: 979px){
.mobile-menu{ padding:20px 20px calc(env(safe-area-inset-bottom,0px) + 32px); }
.mobile-menu__head{ padding-bottom:18px; }
.mobile-menu__head .brand__logo{ height:32px; }
.mobile-menu__list{ margin-top:18px; }
.mobile-menu__link{
padding:18px 2px;
font-size:22px;
letter-spacing:-.01em;
}
.mobile-menu__link span{ font-size:18px; color:var(--ink-3); }
}
/* ---- 3. Hero ---- */
@media (max-width: 979px){
.hero{ padding:32px 0 48px; }
.hero__grid{ gap:32px; }
.hero__title{
font-size:clamp(40px, 11vw, 56px);
line-height:.98;
letter-spacing:-.03em;
margin-top:8px;
}
/* Hide desktop
on mobile; HTML has a space before the
so words don't fuse */
.hero__title br{ display:none; }
.hero__sub{
margin-top:18px;
font-size:16px;
line-height:1.5;
max-width:100%;
}
.hero__cta-row{
margin-top:24px;
gap:12px;
}
.hero__cta-row .btn{ width:100%; }
.hero__link{
padding:10px 4px;
font-size:13px;
align-self:flex-start;
}
.hero__trust{
margin-top:28px;
gap:8px 16px;
font-size:12px;
line-height:1.4;
}
.hero__trust span{ display:inline-flex; align-items:center; }
/* Mosaic — phone reflow: hero photo only, drop badge + product tile.
Cleaner mobile hero, also fixes the squished 86px row issue. */
.hero__mosaic{
grid-template-columns: 1fr;
grid-template-rows: minmax(360px, 95vw);
gap:0;
border-radius:var(--r-lg);
overflow:hidden;
}
.hero__mosaic .tile{ border-radius:var(--r-lg); }
.hero__mosaic .tile--tall{ grid-row:auto; }
.hero__mosaic .tile--tall img{
object-position: center 70%; /* product is in lower half of source image */
}
.hero__mosaic .tile--badge,
.hero__mosaic .tile--product{ display:none; }
}
@media (max-width: 420px){
.hero__title{ font-size:clamp(36px, 10vw, 48px); }
.hero__mosaic{ grid-template-rows: minmax(320px, 100vw); }
}
/* ---- 4. Portals (Sleep/Focus/Calm/Energy) ---- */
@media (max-width: 979px){
.portals{ padding:56px 0 24px; }
.portals__head{ margin-bottom:32px; }
.portals__title{ font-size:26px; }
.portals__grid{ gap:20px 16px; }
.portal{ gap:12px; }
.portal__tile{ border-radius:22px; box-shadow: 0 4px 16px rgba(31,41,38,.06); }
.portal__label{ font-size:19px; }
.portal__hint{ font-size:11px; letter-spacing:.06em; }
}
/* ---- 5. Product grid (shop) ---- */
@media (max-width: 979px){
.shop{ padding:56px 0; }
.shop__head{ margin-bottom:28px; }
.shop__title{ font-size:30px; }
.shop__sub{ font-size:15px; margin-top:12px; }
.shop__controls{ gap:14px; margin-bottom:24px; }
.shop__filters{
gap:8px;
/* edge-to-edge scroll on phones with hint of next pill */
margin-inline: calc(-1 * var(--gutter, 20px));
padding-inline: 20px;
padding-bottom:4px;
}
.shop__filters .pill{ font-size:11.5px; padding:7px 14px; flex-shrink:0; }
.subscribe-toggle{ font-size:12.5px; }
.product-row{ gap:16px; }
.card{ padding:22px 20px 20px; }
.card__media{ margin-bottom:18px; border-radius:14px; }
.card__badge{ top:16px; left:16px; font-size:10px; padding:4px 10px; }
.card__rating{ margin-bottom:6px; gap:6px; }
.card__name{ font-size:21px; margin-top:2px; }
.card__benefit{ font-size:13.5px; margin-top:6px; line-height:1.5; }
.card__foot{ padding-top:18px; gap:14px; }
.card__price .now{ font-size:18px; }
.card__add{ padding:11px 18px; font-size:11.5px; }
}
@media (max-width: 559px){
/* still single-column under 560px (already set) — tune card density */
.card{ padding:16px; }
}
/* ---- 6. Press strip ---- */
@media (max-width: 979px){
.press{ padding:32px 0; }
.press__row{ gap:20px 36px; }
.press__logo{ height:22px; }
.press__logo--nyt{ height:20px; }
.press__logo--mh{ height:14px; }
.press__logo--dis{ height:18px; }
.press__logo--wh{ height:14px; }
.press__name{ font-size:15px; }
}
/* ---- 7. Routing ("What do you need today?") ---- */
@media (max-width: 979px){
.routing{ padding:56px 0; }
.routing__head{ margin-bottom:28px; }
.routing__title{ font-size:28px; }
.routing__sub{ font-size:15px; }
.routing__grid{ gap:10px; }
.route{
padding:16px 18px;
gap:14px;
border-radius:16px;
}
.route__icon{ width:42px; height:42px; }
.route__icon svg{ width:20px; height:20px; }
.route__name{ font-size:17px; line-height:1.2; }
.route__hint{ font-size:12.5px; margin-top:1px; }
.route__arrow{ width:16px; height:16px; flex-shrink:0; }
.route:hover{ transform:none; } /* no hover-shift on touch */
}
/* ---- 8. Community / founder ---- */
@media (max-width: 979px){
.community{ padding:56px 0; }
.community__inner{ gap:32px; }
.community__copy .h-1{ font-size:30px; line-height:1.05; }
.community__quote{
margin-top:20px;
padding:18px 22px;
font-size:16px;
line-height:1.5;
}
.community__quote cite{ font-size:12px; margin-top:12px; }
.community__strip{ gap:10px; }
.community__card{ aspect-ratio: 1 / 1; border-radius:14px; }
.community__card span{ font-size:11px; left:10px; bottom:10px; }
}
/* ---- 9. Bundle spotlight ---- */
@media (max-width: 979px){
.spotlight{ padding:56px 0; }
.spotlight__grid{ gap:32px; }
.spotlight__tag{ font-size:10px; padding:5px 12px; letter-spacing:.14em; }
.spotlight__title{
font-size:clamp(36px, 9vw, 48px);
line-height:.98;
margin-top:14px;
}
.spotlight__title br{ display:none; }
.spotlight__copy{ margin-top:18px; font-size:15.5px; }
.spotlight__list{ margin-top:20px; gap:8px; }
.spotlight__list li{ font-size:14px; gap:10px; }
.spotlight__list svg{ width:18px; height:18px; margin-top:2px; }
.spotlight__cta{ margin-top:24px; gap:12px; }
.spotlight__cta .btn{ width:100%; }
/* Lifestyle visual — constrain height so price chip doesn't crowd */
.spotlight__visual--lifestyle{
max-width:100%;
aspect-ratio: 4 / 5;
}
.spotlight__price{
bottom:4%;
padding:8px 18px;
font-size:13px;
}
.spotlight__price .now{ font-size:18px; }
}
/* ---- 10. How it works (steps) ---- */
@media (max-width: 979px){
.steps{ padding:56px 0; }
.steps__head{ margin-bottom:32px; }
.steps__title{ font-size:28px; }
.steps__grid{ gap:14px; }
.step{ padding:24px 22px; border-radius:16px; }
.step__title{ font-size:21px; margin-top:6px; }
.step__body{ font-size:14.5px; margin-top:10px; }
}
/* ---- 11. Reviews ---- */
@media (max-width: 979px){
.reviews{ padding:56px 0; }
.reviews__head{ margin-bottom:28px; }
.reviews__title{ font-size:28px; }
.reviews__sub{ font-size:15px; }
.review-grid{ gap:14px; }
.review{ border-radius:16px; }
.review__photo{ aspect-ratio: 4 / 5; } /* portrait 4:5 keeps face + product in frame */
.review__photo img{ object-position: center 38%; } /* shift up to capture face */
/* Per-image focal points — each source is portrait 3:4, subject placement varies */
.review__photo img[src*="mary"]{ object-position: center 42%; }
.review__photo img[src*="jessica"]{ object-position: center 32%; }
.review__photo img[src*="tommy"]{ object-position: center 38%; }
.review__photo img[src*="sarah"]{ object-position: center 30%; }
.review__body-wrap{ padding:18px 18px 20px; gap:8px; }
.review__name{ font-size:16px; }
.review__date{ font-size:11.5px; }
.review__body{ font-size:14px; }
.review:hover{ transform:none; }
}
/* ---- 12. Cause ---- */
@media (max-width: 979px){
.cause{ padding:56px 0; }
.cause__inner{ gap:32px; }
.cause__title{ font-size:32px; margin:10px 0 16px; }
.cause__title br{ display:none; }
.cause__body{ font-size:15px; line-height:1.55; }
.cause__pills{ margin-top:18px; gap:6px; }
.cause__pill{ font-size:12px; padding:7px 12px; }
.cause__visual{ aspect-ratio: 1 / 1; max-width:360px; }
}
/* ---- 13. Standards ---- */
@media (max-width: 979px){
.standards{ padding:56px 0; }
.standards__head{ margin-bottom:32px; }
.standards__title{ font-size:28px; }
.standards__sub{ font-size:15px; }
.standards__grid{ gap:32px 18px; }
.standard{ gap:14px; }
.standard__icon{ width:64px; height:64px; }
.standard__icon svg{ width:26px; height:26px; }
.standard__name{ font-size:16px; }
.standard__desc{ font-size:12.5px; max-width:22ch; }
}
@media (max-width: 559px){
/* 5 items in 2-col grid leaves a lonely 5th — center it */
.standards__grid{ grid-template-columns:repeat(2,1fr); }
.standards__grid .standard:nth-child(5){
grid-column: 1 / -1;
max-width:50%;
margin-inline:auto;
}
}
/* ---- 14. Journal ---- */
@media (max-width: 979px){
.journal{ padding:56px 0; }
.journal__head{ margin-bottom:28px; gap:14px; }
.journal__title{ font-size:28px; margin-top:6px; }
.journal__title br{ display:none; }
.journal__all{ font-size:13px; }
.journal__grid{ gap:18px; }
.article-card{ border-radius:16px; }
.article-card__body{ padding:18px 18px 20px; gap:10px; }
.article-card__meta{ font-size:11px; }
.article-card__title{ font-size:19px; line-height:1.22; }
.article-card__excerpt{ font-size:14px; }
.article-card__link{ font-size:13px; }
.article-card:hover{ transform:none; }
}
/* ---- 15. Newsletter ---- */
@media (max-width: 979px){
.newsletter{ padding:56px 0; }
.newsletter__card{
padding:32px 24px;
gap:24px;
border-radius:24px;
}
.newsletter__title{ font-size:28px; line-height:1.05; }
.newsletter__sub{ font-size:15px; margin-top:12px; }
.newsletter__form{ margin-top:20px; gap:8px; }
.newsletter__input{ padding:14px 18px; font-size:15px; }
.newsletter__form .btn{ width:100%; }
.newsletter__visual--lifestyle{ max-width:280px; }
}
@media (max-width: 420px){
.newsletter__card{ padding:28px 20px; border-radius:20px; }
}
/* ---- 16. Footer ---- */
@media (max-width: 979px){
.footer{ padding:56px 0 28px; }
.footer__top{ gap:32px; }
.footer__brand .brand__logo{ height:34px; }
.footer__tag{ font-size:14px; margin-top:14px; }
.footer__col h4{ font-size:11.5px; margin-bottom:14px; }
.footer__col ul{ gap:9px; }
.footer__col a{ font-size:14px; }
.footer__bottom{
margin-top:40px;
padding-top:24px;
font-size:12px;
flex-direction:column;
align-items:flex-start;
gap:8px;
}
.footer__social{ gap:8px; margin-top:16px; }
.footer__social a{ width:36px; height:36px; }
.footer__social svg{ width:16px; height:16px; }
}
/* ---- 17. Global mobile polish: tap targets + no transform-hovers on touch ---- */
@media (max-width: 979px) and (hover: none){
.card:hover,
.portal:hover .portal__tile,
.route:hover,
.review:hover,
.article-card:hover,
.btn:hover{
transform: none;
box-shadow: var(--shadow-1);
}
}
/* ---- 18. iOS safe-area for sticky/fixed surfaces ---- */
@supports (padding: env(safe-area-inset-bottom)){
.footer{ padding-bottom: calc(28px + env(safe-area-inset-bottom)); }
}
/* ============================================================
v2 THEME — MODERN MASCULINE DARK + OXBLOOD (29 Jun 2026)
Brief: bring black back, swap teal accents → red, classy not aggressive.
Approach: dark editorial sections frame light product cards. Cream
becomes the high-contrast text on dark, oxblood is the spark accent
used sparingly (CTAs, announce, hero badge, key callouts).
============================================================ */
:root{
/* BRAND RED — sampled from iWanna logo parallelogram = #E84850.
This is the actual brand red, not an arbitrary palette pick. */
--ox: #E84850;
--ox-700: #D63A42;
--ox-800: #B92E36;
--ox-400: #F26068;
--ox-04: rgba(232,72,80,.05);
--ox-08: rgba(232,72,80,.10);
--ox-12: rgba(232,72,80,.14);
--ox-18: rgba(232,72,80,.20);
--ox-30: rgba(232,72,80,.32);
/* Dark surfaces (warm-black, not cold-black) */
--night: #0E0F0E; /* primary dark surface */
--night-2: #181918; /* card on dark */
--night-3: #232422; /* hover/lifted on dark */
--night-line:rgba(251,246,238,.10);
--night-line-strong: rgba(251,246,238,.18);
/* Token re-routes — keeps existing class semantics, flips the palette */
--teal: var(--ox);
--teal-700: var(--ox-700);
--teal-800: var(--ox-800);
--teal-04: var(--ox-04);
--teal-08: var(--ox-08);
--teal-12: var(--ox-12);
--teal-18: var(--ox-18);
--teal-30: var(--ox-30);
}
/* Page base — keep light by default; section-level dark applied below */
body{ background: var(--cream); color: var(--ink); }
/* ---- Eyebrow / accents — teal references → oxblood ---- */
.eyebrow{ color: var(--ox); }
/* ---- TRUST BAR — slim, charcoal, warm ---- */
.trust-bar{
background: var(--night);
color: rgba(251,246,238,.78);
border-bottom: 1px solid var(--night-line);
}
.trust-bar .star{ color: var(--ox-400); }
.trust-bar strong{ color: var(--cream); }
/* ---- ANNOUNCE BAR — RED (Blake spec) ---- */
.announce-bar{
background: var(--ox);
color: var(--cream);
}
.announce-item strong{ color: #fff; }
/* ---- HEADER — DARK matching live iwannagummies.com (Blake 22:35: use the logo from there).
Live site uses #101113 nav with the same logo PNG we have, no filter, no pill.
We follow brand exactly. */
.site-header{
background: #101113;
border-bottom: 1px solid var(--night-line);
}
.brand__tag{
color: rgba(251,246,238,.55);
border-left-color: var(--night-line-strong);
}
/* iWanna logo — use as the live brand uses it (Blake 22:35).
The live iwannagummies.com nav is #101113 with this exact same logo PNG,
no filter, no container. Black "iwanna" text on near-black reads low-contrast
but the brand has shipped it this way for years — the red parallelogram is
the recognisable brand mark and that's what carries the identity. */
.brand__logo{ filter: none; }
.nav__link{ color: var(--cream); }
.nav__link::after{ background: var(--ox); }
.nav__link--special{ background: var(--ox); color: var(--white); }
.nav__link--special:hover{ background: var(--ox-700); }
.icon-btn{ color: var(--cream); }
.icon-btn:hover{ background: rgba(251,246,238,.08); color: var(--ox); }
.cart-count{ background: var(--ox); color: var(--white); border-color: #101113; }
@media (max-width: 979px){
.site-header{ background: #101113; }
}
/* Mobile menu — dark slab to match the dark nav */
.mobile-menu{
background: #101113;
color: var(--cream);
}
.mobile-menu__head{ border-bottom-color: var(--night-line); }
.mobile-menu__link{
color: var(--cream);
border-bottom-color: var(--night-line);
}
.mobile-menu__link span{ color: rgba(251,246,238,.5); }
.mobile-menu .icon-btn{ color: var(--cream); }
/* ---- HERO — full dark slab, hero photo + badge tile in red ---- */
.hero{
background: var(--night);
color: var(--cream);
}
.hero__title{ color: var(--cream); }
.hero__sub{ color: rgba(251,246,238,.72); }
.hero__trust{ color: rgba(251,246,238,.65); }
.hero__trust strong{ color: var(--cream); }
.hero__link{
color: var(--cream);
border-bottom-color: var(--cream);
}
.hero__eyebrow{
background: rgba(251,246,238,.08);
border-color: var(--night-line);
color: var(--cream);
}
.hero__eyebrow .dot{ background: var(--ox-400); }
/* Hero mosaic tiles — keep photo cinematic, badge → RED (Blake spec) */
.tile{ background: var(--night-2); }
.tile--badge{
background: var(--ox);
color: var(--cream);
}
.tile--badge .label{ opacity: .82; }
.tile--badge .word{ color: var(--cream); }
.tile--product{ background: var(--night-2); }
.tile--swatch{
background: radial-gradient(120% 80% at 30% 20%, var(--night-3) 0%, var(--night-2) 60%, var(--night) 100%);
}
/* ---- BUTTONS — primary becomes oxblood; ghost becomes light-on-dark variant ---- */
.btn--primary{ background: var(--ox); color: var(--cream); }
.btn--primary:hover{ background: var(--ox-700); }
.btn--teal{ background: var(--ox); color: var(--cream); }
.btn--teal:hover{ background: var(--ox-700); }
.btn--ghost{ border-color: var(--cream); color: var(--cream); background: transparent; }
.btn--ghost:hover{ background: var(--cream); color: var(--night); }
.btn--cream-ghost{ border-color: var(--ink); color: var(--ink); }
/* ---- PORTALS — light section, product circles pop ---- */
.portals{ background: var(--cream); }
.portals__title{ color: var(--ink); }
.portal__tile{ box-shadow: 0 6px 20px rgba(14,15,14,.08); }
.portal__label{ color: var(--ink); }
.portal__hint{ color: var(--ink-2); }
/* ---- SHOP / PRODUCT GRID — light section ---- */
.shop{ background: var(--cream); }
.shop__title{ color: var(--ink); }
.shop__sub{ color: var(--ink-2); }
.pill{
background: var(--white);
border-color: rgba(31,41,38,.16);
color: var(--ink);
}
.pill[aria-pressed="true"], .pill.is-active{
background: var(--ink);
color: var(--cream);
border-color: var(--ink);
}
.pill:hover{ border-color: var(--ink); }
.subscribe-toggle{
background: var(--white);
border-color: rgba(31,41,38,.12);
}
.subscribe-toggle__switch{ background: rgba(31,41,38,.2); }
.subscribe-toggle.is-on .subscribe-toggle__switch{ background: var(--ox); }
.subscribe-toggle__save{ color: var(--ox); font-weight: 700; }
/* Product cards — bone-white surface with oxblood spark */
.card{ background: var(--white); }
.card__badge{ background: var(--ox); color: var(--cream); }
.card__badge--save{ background: var(--ink); color: var(--cream); }
.card__rating .stars{ color: var(--ox-400); }
.card__name{ color: var(--ink); }
.card__benefit{ color: var(--ink-2); }
.card__price .now{ color: var(--ink); }
.card__price .was{ color: var(--ink-3); }
.card__add{
background: var(--ink);
color: var(--cream);
}
.card__add:hover{ background: var(--ox); }
/* ---- PRESS — dark strip = editorial mag feel ---- */
.press{
background: var(--night);
color: var(--cream);
border-block: 1px solid var(--night-line);
}
.press .eyebrow{ color: rgba(251,246,238,.55); }
.press__logo{ filter: brightness(0) invert(1) opacity(.85); }
.press__logo:hover{ filter: brightness(0) invert(1) opacity(1); }
.press__name{ color: var(--cream); opacity: .78; }
.press__name:hover{ color: var(--cream); opacity: 1; }
/* ---- ROUTING — light cream section, cards have dark hover ---- */
.routing{
background: linear-gradient(180deg, var(--ox-04), transparent);
}
.routing__title{ color: var(--ink); }
.routing__sub{ color: var(--ink-2); }
.route{
background: var(--white);
border-color: rgba(31,41,38,.08);
}
.route:hover{
border-color: var(--ox);
background: var(--ox-04);
transform: translateX(4px);
}
.route__icon{
background: var(--ox-08);
color: var(--ox);
}
.route__name{ color: var(--ink); }
.route__hint{ color: var(--ink-2); }
.route__arrow{ color: var(--ox); }
/* ---- COMMUNITY — DARK editorial slab ---- */
.community{
background: var(--night);
color: var(--cream);
}
.community__copy .h-1{ color: var(--cream); }
.community__quote{
background: var(--night-2);
color: var(--cream);
border-left: 3px solid var(--ox);
padding-left: 22px;
}
.community__quote cite{ color: rgba(251,246,238,.65); }
.community__card{ border: 1px solid var(--night-line); }
.community__card span{ color: var(--cream); }
.community__card::after{
background: linear-gradient(180deg, transparent 40%, rgba(0,0,0,.65) 100%);
}
/* ---- SPOTLIGHT — DARK with red radial glow ---- */
.spotlight{
background:
radial-gradient(70% 60% at 80% 30%, var(--ox-18) 0%, transparent 60%),
var(--night);
color: var(--cream);
}
.spotlight__tag{
background: var(--ox);
color: var(--cream);
}
.spotlight__title{ color: var(--cream); }
.spotlight__copy{ color: rgba(251,246,238,.78); }
.spotlight__list li{ color: var(--cream); }
.spotlight__list svg{ color: var(--ox-400); }
.spotlight__visual{
background: radial-gradient(50% 50% at 50% 50%, var(--ox-18) 0%, transparent 70%);
}
.spotlight__visual--lifestyle{ background: transparent; }
.spotlight__price{
background: var(--cream);
color: var(--ink);
}
.spotlight__price .now{ color: var(--ink); }
/* ---- STEPS — light cream section ---- */
.steps{ background: var(--cream); }
.steps__title{ color: var(--ink); }
.step{
background: var(--white);
border: 1px solid rgba(31,41,38,.06);
}
.step__title{ color: var(--ink); }
.step__body{ color: var(--ink-2); }
.step::before{ color: var(--ox); }
/* ---- REVIEWS — cream tint with oxblood stars ---- */
.reviews{ background: var(--ox-04); }
.reviews__title{ color: var(--ink); }
.reviews__sub{ color: var(--ink-2); }
.review{ background: var(--white); }
.review__stars, .review__rating{
background: var(--ox-08);
color: var(--ox);
}
.review__name{ color: var(--ink); }
.review__date{ color: var(--ink-3); }
.review__body{ color: var(--ink-2); }
.review__title{ color: var(--ink); }
/* ---- CAUSE — DARK editorial slab ---- */
.cause{
background: var(--night);
color: var(--cream);
}
.cause::before{
background: radial-gradient(60% 70% at 85% 50%, var(--ox-12) 0%, transparent 60%);
}
.cause__title{ color: var(--cream); }
.cause__title em{ color: var(--ox-400) !important; }
.cause__body{ color: rgba(251,246,238,.78); }
.cause__pill{
background: var(--night-2);
border-color: var(--night-line-strong);
color: var(--cream);
}
.cause__visual{
background: radial-gradient(50% 50% at 50% 50%, var(--ox-18) 0%, transparent 65%);
}
/* ---- STANDARDS — cream section ---- */
.standards{ background: var(--cream); }
.standards__title{ color: var(--ink); }
.standards__sub{ color: var(--ink-2); }
.standard__icon{
background: var(--white);
border-color: var(--ox-30);
color: var(--ox);
}
.standard__name{ color: var(--ink); }
.standard__desc{ color: var(--ink-2); }
/* ---- JOURNAL — light section ---- */
.journal{ background: var(--white); }
.journal__title{ color: var(--ink); }
.journal__title em{ color: var(--ox) !important; }
.journal__sub{ color: var(--ink-2); }
.journal__all{ color: var(--ox); }
.article-card{
background: var(--cream);
border: 1px solid rgba(31,41,38,.06);
}
.article-card__meta{ color: var(--ink-3); }
.article-card__title{ color: var(--ink); }
.article-card__excerpt{ color: var(--ink-2); }
.article-card__link{ color: var(--ox); }
/* ---- NEWSLETTER — cream card on dark ---- */
.newsletter{
background: var(--night);
}
.newsletter__card{
background: var(--cream);
color: var(--ink);
border: 1px solid var(--night-line);
}
.newsletter__title{ color: var(--ink); }
.newsletter__sub{ color: var(--ink-2); }
.newsletter__input{
background: var(--white);
border-color: rgba(31,41,38,.16);
color: var(--ink);
}
.newsletter__input:focus{ border-color: var(--ox); }
.newsletter__visual{
background: radial-gradient(60% 60% at 50% 50%, var(--ox-08), transparent 70%);
}
/* ---- FOOTER — DARK ---- */
.footer{
background: var(--night);
color: var(--cream);
border-top: 1px solid var(--night-line);
}
/* Footer logo — use as-designed, no pill, no filter (matches header treatment) */
.footer__brand .brand{ display: inline-flex; align-items: center; background: transparent; padding: 0; }
.footer__brand .brand__logo{ filter: none; }
.footer__tag{ color: rgba(251,246,238,.65); }
.footer__col h4{ color: var(--cream); }
.footer__col a{ color: rgba(251,246,238,.72); }
.footer__col a:hover{ color: var(--ox-400); }
.footer__bottom{
border-top-color: var(--night-line);
color: rgba(251,246,238,.5);
}
.footer__social a{
background: var(--night-2);
border-color: var(--night-line-strong);
color: var(--cream);
}
.footer__social a:hover{
background: var(--ox);
color: var(--cream);
border-color: var(--ox);
}
/* ---- v1.2 strict-type accents — italic/em previously teal, now oxblood ---- */
.italic, em{
color: var(--ox);
}
.hero__title .italic, .hero__title em{ color: var(--ox-400); }
/* ---- Selection ---- */
::selection{ background: var(--ox); color: var(--cream); }
/* ---- v2 MOBILE MOSAIC OVERRIDE ----
v1.3 hid the badge tile + product tile on mobile (single photo only).
v2 brings the red "your everyday" badge tile back on mobile per Blake spec.
Layout: 2-row stack on mobile — hero photo on top, red badge tile underneath.
============================================================ */
@media (max-width: 979px){
.hero__mosaic{
grid-template-columns: 1fr;
grid-template-rows: minmax(320px, 80vw) auto;
gap: 12px;
border-radius: 0;
overflow: visible;
}
.hero__mosaic .tile{ border-radius: var(--r-lg); }
.hero__mosaic .tile--tall{ grid-row: auto; }
.hero__mosaic .tile--badge{
display: flex !important;
flex-direction: column;
align-items: center;
justify-content: center;
text-align: center;
gap: 8px;
padding: 26px 22px;
min-height: 160px;
}
.hero__mosaic .tile--badge .label{
font-size: 10.5px;
letter-spacing: .16em;
text-transform: uppercase;
opacity: .82;
}
.hero__mosaic .tile--badge .word{
font-size: clamp(28px, 7.5vw, 36px);
line-height: 1.0;
letter-spacing: -.02em;
font-weight: 800;
}
.hero__mosaic .tile--badge .word br{ display: block; }
.hero__mosaic .tile--product{ display: none; }
}
@media (max-width: 420px){
.hero__mosaic{
grid-template-rows: minmax(300px, 85vw) auto;
}
.hero__mosaic .tile--badge{ padding: 22px 18px; min-height: 140px; }
.hero__mosaic .tile--badge .word{ font-size: clamp(24px, 7vw, 32px); }
}
/* ---- Best-seller cards: white-bg product packshot covers (Blake 22:44 + 23:13) ---- */
/* Use the brand's official white-background product photography from iwannagummies.com */
.card__media--white{
background: var(--white);
aspect-ratio: 1;
display: grid;
place-items: center;
border-radius: var(--r-md);
margin-bottom: 20px;
position: relative;
overflow: hidden;
}
.card__media--white img{
max-width: 78%;
max-height: 92%;
width: auto;
height: auto;
object-fit: contain;
filter: drop-shadow(0 14px 22px rgba(31,41,38,.12));
}
/* Hover swap layer keeps the existing colour-square image (sku-0X.jpg) untouched */
.card__media--white .swap{
position: absolute; inset: 0;
background-size: cover; background-position: center;
opacity: 0; transition: opacity .5s var(--ease-out);
border-radius: inherit;
}
.card:hover .card__media--white .swap{ opacity: 1; }